Google TV Unveiled. It’s All About The Ad Reach
Today at Google I/O, the company made the announcement that everyone expected – Google TV. Despite some problems in the demo (with the Bluetooth keyboard) kept you from being a “wow” moment, the consequences are very clear that Google is going for. In other words, users of four billion viewers worldwide. Or rather, advertising by four billion television users worldwide.
Google said that if you use the computer is enormous with millions of users and mobile devices is further enhanced with two billion users, TV is the real media with four billion users worldwide. In addition, Google notes that people spend five hours per day on average in the U.S. watching television – and more than ever. Then the actual statistic is out. 70 billion U.S. dollars. This annual advertising spending on television in the United States alone.
Video should be consumed in a bigger screen and better, and most brilliant of your
home, said Google. And if they are the first to try this, Google thinks they can do things. There are four things to focus on:
* With Google TV, spend less time to find more time watching
* It will show other ways to customize the content
* Come to the existing TV much more interesting
* This is more than TV
“TV meets Web. Web Meets TV” is the motto of Google is going with this new company. Function as a new box – just plug the existing cable or satellite to it. All hardware includes a keyboard and mouse – but also work with Android phones. And you can use several devices to control your TV Android same – do not fight anymore for the remote.
You can also use the Android devices to talk to your TV – voice search on the TV.
TV is based on Google Android (2.1 at present, but will be updated later). It works for Google Chrome browser. And yes, it has Flash (10.1).
Fresh as well, since TV is Google Android, Android applications that run on television. With the device, there will be two application frameworks: Web applications and applications for Android. A new SDK for the TV only to Google. And YouTube has a new product being launched Google TV: Leanback YouTube – is an optimal way to use YouTube on a giant screen.
Google TV will be open source in the trees and the source of Android Chrome.
Google has partnered with multiple device manufacturers to place the product on the market. There will be three Google television devices. Sony’s TV and Blu-ray player with built-in Google TV will have a companion box Logitech. Intel will supply all those devices with the Atom processor.
Google has also been associated with Dish Network – have more experience of TV on Google. And they have one with retailer Best Buy.
They will start in autumn 2010. But the platform will not start until 2011 for developers.
As a bonus, Google has shown in his demonstration, Google TV is a hell of a way to find the “MILF” from the couch.
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